Tag Archive for st. louis

The Man Who Helps Make Radio Advertising Work

Writing advertising content is an art…especially when it comes to writing radio advertising content (spots) that ‘captures the interest’ of a buyer or your ‘target market’ immediately or even over a predetermined period of time. Writing spots that persuade a listener…

The Human Voice…and Radio

The human voice…there’s just something special about it: a beautiful song, a moving speech, a great story, a line we remember from a movie or a catchy commercial heard via radio or podcast.  The spoken word can make us laugh…