Check out this Scarborough report via All Access: http://www.allaccess.com/net-news/archive/story/103857 . Baby boomers are those born post WWII…between 1946 and 1964. Currently, boomers make up anywhere from 17-22% of the population in the United States of America. These numbers from Scarborough are quite telling…numbers we in the radio industry need to know.
The Radio Web Marketing Resource For Business & Family-Centric Programming | Scott Ragain – President, EG Radio Marketing