Marketron & Synchronicity Sign Partnership

Integration Facilitates Programmatic Buying and Tracking HAILEY, ID – October 1, 2015 – As Marketron champions automated advertising for its 7,000 member radio stations, it has aligned with cloud-based automation platform Synchronicity in a unique five-year integration. Synchronicity will enable…

The Man Who Helps Make Radio Advertising Work

Writing advertising content is an art…especially when it comes to writing radio advertising content (spots) that ‘captures the interest’ of a buyer or your ‘target market’ immediately or even over a predetermined period of time. Writing spots that persuade a listener…

The Human Voice…and Radio

The human voice…there’s just something special about it: a beautiful song, a moving speech, a great story, a line we remember from a movie or a catchy commercial heard via radio or podcast.  The spoken word can make us laugh…

Plug Into Your On-Air Energy

If you are a host of a talk radio show, listen to a few of your shows.  Gauge the fluctuation of energy levels.  You may notice that your own energy levels rise and fall.  When you’re doing a show you…