A Week to Recharge…

What a blessed Christmas season for EG Radio Marketing.  My sincere wish is that everyone in talk radio enjoys their happiest and most prosperous year ever in 2012.  I recieve emails from all over the United States asking me to listen to a show or…

Participative Marketing for Local Radio

This is a 2003 article, but very much to the point as it relates to radio and interacting with an (your) listening audience.  The article is primarily about marketing, but it touches on radio as a marketing platform.  The article also illustrates that if…