Stephanie Azzarone, Engage Moms: How Moms Are Uising Social Media Right Now

Take a peek at this great article by Stephanie Azzarone:


How Moms are Using Social Media RIGHT NOW

Moms love Facebook — but they trust blogs. And 92% of moms active in social media are buying products as a result of a social media recommendation.

Those were among the key findings of our new study, “How Moms are Using Social Media RIGHT NOW — and How You Can Make the Most of It.” I presented the results for the first time at the eighth annual Marketing to Moms Conference in Chicago last week.
We reached out to the 1,200 moms in our Social Savvy research network — almost all of them regularly active on blogs and social networks — to explore five key questions:

  • What social media platforms do moms currently favor?
  • How has that changed?
  • Why?
  • What social media platforms are impacting purchasing      decisions?
  • What products are moms buying as a result of social      media recommendations?

Among the study’s findings:

  • Facebook, Twitter and blogs were the three most popular      social media platforms among moms surveyed
  • Pinterest was the platform that most moms (63%) tried      for the first time this year
  • Instagram topped the list of technologies moms (28%)      were likely to try next
  • Polyvore and Olioboard were among the new services      these early adopters were exploring
  • Moms are spending more time on Facebook than in the      past (64% of moms) and less time on Twitter (33%)
  • Blogs impacted moms’ purchasing decisions more than any      other social media platform (80%)
  • Toys were the No. 1 kids’ product purchased by moms as      a result of social media recommendations.

The study results underscore how moms’ immersion in social media has dramatically changed their purchasing behavior. Alongside recommendations from family and friends, it is the most valuable tool for companies that want to market to mothers.

The Radio Web Marketing Resource For Business & Family-Centric Programming | Scott Ragain – President, EG Radio Marketing


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