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STL Biz Show, Excalibur Business Coaching Show, St. Louis Small Business Monthly…Upcoming Events

March 30, 2013
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Smart networking…creating business partnerships that make sense is a GREAT thing.  When there’s true synergy…amazing things can happen!  STL Biz Radio Show and Excalibur Business Coaching Show are great, targeted marketing spaces for B2B and B2consumer.  Enter the SBMON Small Business Expo.  We took these two shows on the road to the expo and what a pleasure meeting the business professionals of St. Louis!  The EG Radio Marketing booth was ROCKIN!  SBMON has another expo in October.  We will be there.  I encourage area businesses to go to www.sbmon.com , subscribe and attend their expos.  SBMON is committed to the continued success and prosperity of your business.  Like the aforementioned radio shows, SBMON provides you/your business with information you can immediately put into action in your business.

April 2nd, EGRM will be at the Viking Conference Center (Watson & Lindbergh) 4:00-7:30pm for the Kirkwood Des Peres Business Expo.

STL Bis Radio Show and Excalibur Business Coaching Radio Show will be conducting a Business Leadership Roundtable Lunch n Learn, Wednesday, April 3rd, 10:30 -1pm, at Paraquad (corner of Oakland and Macklind next to the Science Center)…lunch is provided.  Business Leaders like Lauren Herring of Impact Group (international Speaker), Karen McMurray of Visiting Angels, Mark McLaren of M2 Benefit Solutions, Ron Ameln of St. Louis Small Business Monthly…authors and international speakers on leadership, Ben Newman and Bill Donius will be on the roundtable as well.  To attend, RSVP by eob April 1st to: scott@egradiomarketing.com .

There’s a LOT to be said for personal business interaction…looking someone in the eye…reading both verbal and non-verbal messaging.  For EGRM, the SBMON Expo led to exploring future working relationships with entities/people like  www.janette.lonsdale.com , www.marketvolt.com , www.2guystalking.com , www.friendsofpeter.net (Peter Strople), www.familyinbalance.com .  I could go on and on.  Get out there and network, but be SMART about the time you’re investing.  Including targeted radio programming in your marketing budget makes sense…IF the show and its audience do, in fact, target your potential clients/consumers.  Never stop learning…ever, ever, ever, ever!

Building a Radio Show Is Hard Work, But Rewarding…

February 19, 2013
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Some of us simply like building things.  Most building projects begin with a solid foundation.  New radio shows are little different.  I enjoy watching talk radio shows go from concept, to reality…from the rocky debut broadcast…to moments of talk radio brilliance…to, eventually, an audience-building, sustainable and marketable product.

Animal Wise STL has been a rewarding journey this past year.  Radio newbies, Dr. Tara Brooks (Owner of Affton Veterinary Clinic, St. Louis) and Matt Koch (expert dog trainer at Kennelwood Village, St. Louis), have overcome their “radio fears” .  They sacrifice and do many of the professional things that must be done to keep the show on the air.  But, they are not talk radio professionals, nor do they aspire to be.  They are…simply themselves…passionate about what they do for a living and eager to help people and their pets lead more pleasurable, enriching lives.  They know their respective crafts exceedingly well and they LIVE what they espouse.  THAT is what makes them fun to listen to on the radio.  Educating, laughing, and providing listeners with great pet-centric interviews.

As we near the beginning of year #2 with Animal Wise STL, I just wanted to say how thankful  I am to work with such dedicated professional and compassionate people like Dr. Tara & Matt.  The show will be branching out regionally this year for sure and who knows how extensive the listening audience will be a year from today?


Kirkwood • Des Peres Area Chamber of Commerce

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